Paris Hilton gets naked for a champagne ads

She's never been one for modesty, now Paris Hilton has bared all in a racy new ad campaign for her new champagne brand.

The socialite, who is showing posing provocatively in a desert setting, is covered in only in a layer of gold paint.

Midas touch: Paris Hilton in an ad campaign for her new champagne line

Bubbly blonde: the heiress has teamed with Rich Prosecco to produce champagne in a can

Paris is preparing to tour Europe to promote the Rich Prosecco drink, which comes in a can rather than a bottle.

Meanwhile, the hotel heiress appears to have parted ways with her model boyfriend Alex Vaggo, whom she introduced to her parents earlier this month.

But she has wasted no time moving on and has quickly rekindled her romance with her former boyfriend, Greek shipping heir Stavros Niarchos.

The pair were spotted getting cosy during a night out in Miami Beach over the weekend.

A fellow guest at SET nightclub said: "They were all over each other. Paris looked like the cat that got the cream. She couldn't keep her hands off him."

Since their split, Stavros has been linked to Paris' Hollywood nemesis Lindsay Lohan.