Posing in a daring photoshoot above the LA skyline, the 32-year-old sparkles dressed in nothing but the company's latest line of racy two-pieces and stilettos in some of the shots.
The singer follows in the footsteps of supermodels Helena Christensen, Rachel Hunter and Penny Lancaster but thanks to the Spice Girls' gruelling reunion tour Mel looks just as good as her catwalk-strutting predecessors.
Hot pink: Mel models the label's latest designs
Me showed off her enviable figure on the glamorous LA photoshootHer honed physique and glowing reputation stateside are reportedly the reasons behind the brand's decision to hire her.
When the new appointment was leaked to The Sun earlier this month, a source from the company said: "We were blown away by the great shape she is in and desperate to land her. Mel B has never been bigger."
Mum-of-two Mel said: "I am over the moon to become the Face and Body of Ultimo lingerie. When Michelle Mone asked me, I was ecstatic. I was so excited, but slightly nervous – I had never modelled lingerie before.
"The photoshoot in LA was fantastic. Ultimo lingerie gives you a superb shape and is so comfortable with sexy styles in every collection. I took every set home with me."
Mel accessorised with her trademark tattoo and a tiny white cardigan
Mel said she took every set of lingerie she modelled home with herMeanwhile, Sarah Harding may be smarting at being replaced after just two seasons modelling for the company.
The 26-year-old signed a £100,000 deal with Ultimo in 2007 and was expected to negotiate an even bigger sum in her next contract.
Upon being dropped by the label, a source close to her told the People newspaper: "Sarah's a bit upset but she is sure she won't be short of modelling offers - plus she's really busy with the group."
The former Spice Girl called being the face of Ultimo an 'honour'
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