With a new Topshop store due to open in New York later this year - his first in the US - how Sir Philip Green must have been hoping that his star signing would pull her finger out, and design an extra-specially strong collection for the occasion.
It seems he may have got his wish: certainly, Kate Moss's seventh collection for the chain seems to be her most commercial yet.
Drawing on the rock chick look which has been her signature style ever since she turned 30, Moss's new collection features skinny jeans, fake fur gilets, slouchy knits and a raft of the tea dresses which have proved so popular each season with London’s army of Moss-alikes.
One, a flirty-skirted affair with a low sweetheart neckline, is guaranteed to be a sell-out. In midnight blue, it is emblazoned with the swallow print that Moss considers to be her 'signature motif', and was inspired by the small tattoo of two swallows that adorns her lower back.
But that's as feminine as it gets, with the rest of the collection a hard-edged paean to after-hours dressing.
A cropped leather jacket spattered with studs, wet-look skinny jeans and a black faux fur jacket all provide the perfect uniform for watching underground gigs in poky Camden bars.
Kate Moss Topshop collection launches in British stores tomorrow and will be available online at topshop.com from 6am. Prices range from ?18 for a vest to ?130 for a premium dress.
Commercial: The signature style of skinny jeans, slouchy knits and faux fur coats and prices that start at ?18 will appeal to the Moss-alikes