Forget personality and charm, Dani Behr appears to have just one weapon in her battle to win I'm A Celebrity... Get me Out Of Here! - her bikini body.
The competition hasn't even begun, but the former TV presenter is already taking every opportunity to shows off her toned figure.
She slipped into a string two-piece today - her third in under 48 hours - for a frolic along Surfers Paradise beach.
Behr it: I'm A Celebrity... contestant Dani hit Surfers Paradise beach today wearing her third bikini in two days
She sashayed along the beach with a full face of make-up in a red and white number before returning for a second round in a black and brown costume.
A day earlier, Dani, dressed in a black bikini, enjoyed the Australian sunshine with her husband Carl Harwin and two children as they played on the beach.
An original WAG after relationships with footballers Ryan Giggs and Les Ferdinand, the former host of The Word is hoping her jungle appearance will revive her profile.
Costume change: Dani was also photographed on the beach today in a red two-piece
The former party girl said: 'I've been away and off UK television for so long, so it's probably the fastest way to come back.'
And she looks set to base her jungle strategy on former contestant Myleene Klass, whose bikini-clad waterfall showers played a hand in rejuvenating her career.
Dani's competition in the glamour stakes will be Page 3 model Nicola McLean and WAG Carly Zucker, who is also a fitness instructor - and who both are on far lower fees than her.
While Behr is set to rake in £40,000 for her stint on the show, Zucker will only get £10,000 and McLean is on £7,500.
Itsy bitsy: A day earlier, the television presenter strutted along the foreshore in a black number
The gang of 10 celebrities also includes tennis star Martina Navratilova, 52, outspoken ex-MP Robert Kilroy-Silk, 64, TV presenter Esther Rantzen, 68, and ex-Star Trek star George Takei, 71.
Other celebrities who will arrive at the camp, in Murwillumbah, New South Wales, are former police chief Brian Paddick, 50, Joe Swash, 26, who played Mickey Miller in EastEnders, and Simon Webbe, 30, formerly of boyband Blue.
The mix of contestants is said to be the most 'combustible' yet, promising to spark friction in the jungle.
The eighth series of the ITV show kicks off on Sunday.