Glamour girl Katie Price has made a fortune from baring her breasts and stepping out in eye-popping outfits.
But now approaching her 31st birthday, the question on our lips is, when will the mother-of-three give up her page 3 Jordan look?
At the launch of her new lingerie range at Asda in Essex today, Price flirtatiously played up to the cameras in a lacy red and black bra and g-string.
In typical fashion, she made sexually suggestive poses for the media, including allowing her bra strap to slide down her arm while she held her breast.
But to her credit, few people can shift a product as well as Price, as she marketed her autumn collection of lingerie for heavy-busted women like her.
The range comes in 32 to 38 sizes and D-G cup sizes, and the model insists her collection is not for skinny lasses.
Price said: 'My Katie Price range is for the bigger busted woman and I can assure you that the bras will give women the best lift and support - and of course look sexy!'
'There are lots of people who promote their underwear with stick thin models but I wanted to use my family and friends so that's what I did. Everything about the underwear is what I wear.'
This season's range features pretty lace plunge bras, embroidered basques and polka dot prints.
It's exclusive to George at Asda.
Although a well-established page 3 model, Price was insecure about the size of her breasts and famously had breast implants increasing her cup size from a B to a D.
She has since undergone surgery to have her size reduced, and later corrective surgery when she was unhappy with the results.
Katie Price stripping off new autumn range of lingerie
Luffy | Friday, November 21, 2008 | 0 comments