Catherine, who is married to celebrated photographer David Bailey, is seen in racy pictures which were shot in a country house outside Oxford, dressed as a scantily-clad lady of the manor, in charge of two naughty French maids - one of whom is Pearl Lowe's 18-year-old daughter, Daisy.
Lady of the manor: Catherine Bailey is the latest celebrity to model for cult brand Agent Provocateur - but at 46 - she is also the oldest
Personal service: Catherine took part in the shoot with alongside models Tiah Eckhardt, and 18-year old model Daisy Lowe, who dressed as saucy maids
Dressed in a mix of the lingerie company's trademark boudoir-style underwear, including a peephole bra, sheer body, and stockings, the mother-of-three, smoulders in the raunchy shoot, which despite her advancing years, reveals her still incredible body.
Bucking the trend for fashion companies to use ever younger models, Serena Rees, who co-founded the celebrities favourite underwear store in 1995, revealed why she chose the forty-something as one of the four faces of the new campaign.
Rees said: "Catherine Bailey has the most incredible presence.
"She has the ability to walk into a room and you know she's there without even looking.
Britain's top model: Mother of three Catherine, aged 46, revealed her still incredible figure in the raunchy photoshoot for the cult lingerie brand
She told The Sunday Times: "We have customers aged from 16 to 81. Last time we used Maggie Gyllenhaal, who had just had a baby.
"This time I wanted to use a woman who was over 40. Don't they say we have our best sex when we hit 40?"
Timeless beauty: Agent Provocateur co-founder Serena Rees wanted Catherine for the campaign because of her incredible presence
Catherine returned to modelling at the age of 41 but despite her still stunning figure admits, that like all women, she still has her insecurities: "I'm still self-critical. Aren't all women?
"Anxieties change as you get older. At 15, it's spots; at 20, it's fat thighs, I was much plumper when I was younger. Now, it's wrinkles. I love retouching...".
Catherine revealed husband David, who she met on a shoot for Avon, thought the shots were "great".
Vote of confidence: Catherine's famous husband, photographer David Bailey, gave her a vote of confidence and said the photos were 'great'
Naughty maids: Models Tiah and Daisy Lowe, right. Daisy is one of several new models who have taken over the high profile campaign Pearl Lowe after Kate Moss was dropped
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