Covering her modesty with her hands and the caption "Protect the skin you're in" Posh Spice is the official face of a T-shirt created by Marc Jacobs to raise awareness of the damage sun can do to skin.
The sure-to-be cult item is a bid to support The Interdisciplinary Melanoma Cooperative Group.
Naked ambition: Posh will soon adorn the chests of fashionistas to help raise the profile of skin protection
Although it is sure to gain the campaign column inches and a significant following, using perma-tanned Posh could be seen as a bit of an odd choice to be the face of such a cause.
However, the Spice Girl, who has not sported the pale and interesting look since back in the nineties, claims her attitude to skincare has changed since moving to the States.
"I have realised how important it is to practise safe sun for myself and to keep the skin of my three boys well protected as well," she says.
It seems that where her husband goes Victoria follows, in every meaning of the phrase. Footballer David recently got his kit off for a controversial Armani underwear campaign.
Husband David stripped off late last year for Armani
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