Victoria Beckham shoot for Armani lingerie

Victoria Beckham reveals the sizzling results of her first lingerie shoot for designer Giorgio Armani.

After being persuaded by Italian fashion boss Giorgio Armani to pose in the series of adverts, the 34-year-old reveals her enviable figure in a polka-dot bra and high-cut thong set which leave little to the imagination.

The mother-of-three has complained in the past that she looks 'really awful naked'.

But her lack of confidence is not evident as she sprawls langorously on the carpet of a dimly-lit hotel room in the film-noir style shoot.
Laid bare: Victoria Beckham lays sprawled on a carpeted floor in the film-noir style lingerie shoot for Armani lingerie

Looking highly-toned, and without an inch of fat on her slim frame, Victoria even shows off what looks like a six-pack in the highly-stylised photos.

Of course, with so many talented airbrushers about, many will suspect there has been some tampering in the Armani picture studio - especially seeing as she has previously spoken of the toll pregnancy has taken on her shape.

'There are loads of things I don't like about my body', she said. 'I've got so much saggy skin on my stomach.'

The pictures of Victoria, which will grace billboards and magazines are from her first shoot in the three-year multi-million pound deal.
Victoria strikes a typically mean and moody pose, as the black and white photos show her in the most flattering light

Victoria landed the £12million modelling deal late last year, following in the footsteps of her football superstar husband David, 33, who posed in his underwear for a high-profile Armani campaign which attracted thousands of fans at its unveiling in San Francisco in 2008.

She said at the time: 'To be given this opportunity to work with Armani is thrilling. I have so much respect for him.'

While Armani himself praised Victoria, herself a designer, as 'a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business.'
Victoria seems to have taken a leaf out of husband David's book, himself an Armani model, and got herself a six-pack just like his

Victoria has previously worked as a model, and has recently launched her own collection of dresses under her own label dVb which have won acclaim from the fashion industry's fiercest critics.

Her collaboration with Armani comes as husband David has moved temporarily to Italy's fashion capital, Milan, while on loan to club AC Milan.

David has told reporters that he has his wife's full support after it was revealed that his family will remain in America while he returns to Europe.
David and Victoria Beckham out and about in Milan recently as he prepared to kick off a three-month stint for AC Milan on loan from the Los Angeles Galaxy

David Beckham , Victoria Beckham

Spice Girl wannabe style queen struck an awkward pose

Victoria Beckham fancies herself as something of a style icon but it appears she is taking inspiration from an unlikely source.

The former Spice Girl has copied troubled singing diva Amy Winehouse's exposed bra look in a photoshoot for trendy US designer Marc Jacobs.

But with her silicone enhanced chest bursting forth from the dress' bodice, it made for a particularly vulgar take on the already decidedly common look.
Inspired: Victoria Beckham appears to have been inspired by Amy Winehouse as she reveals her bra-strap in a new Marc Jacobs ad

The wannabe style queen struck an awkward pose - a cross between a teapot and a shop window mannequin - dressed in an outfit which looked much like a decorative toilet roll cover in the latest campaign for the trendy US designer.

As the former Spice Girl modelled her most bizarre look yet for the trendy US designer - full lace gown, and squiggly headpiece - complete with a heavy layer of fake tan for her supposed friend.

But with friends like these, she surely doesn't need any enemies.

Victoria appears in the latest of a series of arty adverts for the popular designer's fashion house Marc Jacobs, which was shot by celebrated fashion photographer Juergen Teller.

The former Spice Girl, has made no secret of her desperate desire to be a style icon, but judging by these pictures she's come up considerably short.

Hoisted up like a shop window mannequin Posh was left inches off the floor, with her usually expressionless face typically devoid of expression.

Teapot: Victoria strikes a teapot like pose in her bizarre outfit which looks like a decorative toilet roll holder

Hopefully the photoshoot she took part in the other day at the Chateau Marmont hotel which go some way to repair the damage.


Today the mother of three, who has launched her own dVb fashion range, was seen shopping at trrendy mall The Grove in LA.

Last night husband David was presented with an award for receiving his 100th cap for representing England.
Victoria was seen out shopping in trendy mall The Grove, in Los Angeles

Amy Winehouse , Victoria Beckham

Posh gets into the foetal position to advertise

Victoria Beckham may look young for her 33 years but the jury is still out on whether she can carry off sucking her thumb in the latest Marc Jacobs campaign.

In new images advertising the New York designer's latest creations, the former Spice Girl, designer and mother-of-three is shown curled up in a multi-coloured maxi-dress in the foetal position.

Bizarrely, she is seen sucking her thumb, while wearing her trademark oversized sunglasses and a pair of yellow gloves that bear an uncanny resemblance to Marigolds.

Posh sucks her thumb for new photoshoot

Inventive: Posh accessorises with a golden frog in another shot from the bizarre campaign

In a second picture, Victoria models one of Jacobs' much sought-after bags which is decorated with a big gold frog. But clearly, she already has her prince in football husband David Beckham.

Posh has been chasing fashion icon status since leaving the girl group launching her own range of sunglasses, and fashionable dVb denim line.

And it seemed that her style credentials were cemented when she achieved the coveted cover of British Vogue.

But a backlash soon followed, with the magazine receiving criticism from readers for its decision with some threatening to cancel their subscriptions.

However, Jacobs' decision to use Posh in his Spring ad campaign shot by noted fashion photographer Juergen Teller is undoubtedly another feather in the former Spice Girl's fashionable cap.
Posh unveiled a new hairstyle and a stony face to model one of Jacobs' sought after totes earlier this year

Victoria Beckham

Posh evokes memories of the young Princess Margaret

Of all the many adjectives applied to Victoria Beckham, 'sophisticated' has been one of the least used.

Until now. Posh Spice is at last living up to her nickname with a glamorous yet refined photoshoot for Vogue, including her first cover.

Posing in a series of flowing outfits accessorised with diamonds, the 33-year-old singer and fashion designer evokes memories of the young Princess Margaret, photographed for her 19th birthday by Cecil Beaton.

Now that IS posh, Posh! Queen Victoria adopts a regal pose

Margaret was photographed for her 19th birthday by Cecil Beaton in 1949

Other shots bring to mind vintage style icons such as the actresses Ava Gardner, Rita Hayworth and Marlene Dietrich.

Only the occasional flash of tattooed back betrays her 21st century status.

Alexandra Shulman, editor of British Vogue, said: "The pictures demonstrate the Eliza Dolittle quality of Victoria, veering from mannered hauteur to the trashy sexiness of her exposed back laced with tattoos."

Miss Shulman, who interviewed her for the feature, said Posh arrived in skyscraper Christian Louboutin shoes and admitted: "I have joined a gym but I can't bring myself to start.

"Obviously working out is important - well, I don't. What do you wear on the running machine? I can't bring myself to wear flat shoes."

Victoria Beckham

Posh strips off for new ad campaign

Despite her recent foray back into global pop stardom, Victoria Beckham has still managed to find time to strip off and pose nude for a new designer campaign.

Covering her modesty with her hands and the caption "Protect the skin you're in" Posh Spice is the official face of a T-shirt created by Marc Jacobs to raise awareness of the damage sun can do to skin.

The sure-to-be cult item is a bid to support The Interdisciplinary Melanoma Cooperative Group.

Naked ambition: Posh will soon adorn the chests of fashionistas to help raise the profile of skin protection

Although it is sure to gain the campaign column inches and a significant following, using perma-tanned Posh could be seen as a bit of an odd choice to be the face of such a cause.

However, the Spice Girl, who has not sported the pale and interesting look since back in the nineties, claims her attitude to skincare has changed since moving to the States.

"I have realised how important it is to practise safe sun for myself and to keep the skin of my three boys well protected as well," she says.

It seems that where her husband goes Victoria follows, in every meaning of the phrase. Footballer David recently got his kit off for a controversial Armani underwear campaign.

Husband David stripped off late last year for Armani

David Beckham , Victoria Beckham

Chanelle like idol Victoria Beckham's

Big Brother star Chanelle Hayes has taken the plunge, dyeing her blonde hair brunette, to look even more like her celebrity idol Posh Spice.

Chanelle, 20, revealed her sleek new brunette bob as she ran errands in central London.

But unlike her Spice Girl idol, she chose to cover up her assets - albeit in a revealing short black coat, teamed with a pair of fashionable ankle boots and sheer black tights.

And with her oversized glasses to complete the look, WAG wannabe Chanelle looked uncannily like her role model Mrs Beckham.

Double take: Chanelle pops to the shops in central London revealing her new brunette bob which is just like idol Victoria Beckham's

One onlooker said: "Chanelle looked gorgeous but everyone thought she was Victoria Beckham...so sophisticated."

Chanelle has long been obsessed with the head WAG and Spice Girl, and has copied her every style move.

And now she has followed Posh by reaching for the dye bottle, after the Spice Girl decided to return to her brunette look especially for the groups reunion tour.

Wannabe: Posh obsessed Chanelle has copied her idols every style move

Chanelle's new look also comes after her traumatic split from former boy band boyfriend Zac (Ziggy) Lichman, 26.

Happily single Chanelle said she's embracing the single life following her split from Ziggy, but she recently stormed out of a party when the male model arrived hand in hand with an attractive brunette.

Spot the difference: Her new hair colour makes her look uncannily like Mrs Beckham who was herself out shopping in London earlier in the week

Chanelle cut her night short as soon as she learned the pair were also at the OK! magazine bash, storming out just moments after she'd stepped onto the red carpet.

She said recently: "I'm sick of boys. I'm just going to have fun for a while. Who needs men when you have your girlfriends and cocktails?

"Ziggy and I have split for good. I was really upset about the way he ended it.

"We all refer to him as Rebecca, after Rebecca Loos, the kiss and-and-tell merchant."

But with her new look, clearly Chanelle won't be lacking in unwelcome male attention.

Chanelle Hayes , Victoria Beckham

Victoria braved the cold to enjoy a Christmas shopping trip

It might be less than 10 degrees outside - but Victoria Beckham clearly thinks she's still in sunny LA, judging from her barely there outfit.

Despite the plunging temperatures in the capital, dressed in a satin minidress and tiny black cardigan, Victoria braved the cold to enjoy a Christmas shopping trip in Bond Street's exclusive boutiques yesterday.

Her one concession to the cold winter weather, was to don a pair of Michael Jackson style black leather gloves.

Cold front: Victoria Beckham braves the sub-zero temperatures - in a miniskirt and bare legs - as she hit the shops in London's Bond Street

But as is expected of someone of her celebrity status, in between nipping in shops, Victoria had a warm chauffeur driven car at her disposal in which to shelter from the falling temperature, and revive her very exposed, coltish legs.

Judging from her constant carousel of designer outfits, clearly Posh is in no need of new clothes.

However, the rejuvenated Spice Girl still stopped off at Yves Saint Laurent in Berkeley Square, but left empty-handed before moving on to lunch at Nobu.

Maybe she was looking for something for husband David - but as he's now modelling for Armani - perhaps she should be looking there.

Ride or die of cold: Luckily for the millionairess, she has a waiting car on hand to keep her - and her coltish legs warm

Apart from shopping for Christmas gifts, Posh reportedly received a surprise gift of her own when she opened her post this week.

Celebrity skin doctor Dr Neetu Nirdosh has sent the Spice Girl some of her famous anti-ageing skincare sets, regularly used by the hard partying Primrose Hill set - stuffed inside a turkey.

Nirdosh said: "Victoria's not in her twenties any more, and so she needs to prepare her skin for the gruelling toll of a world tour." Quite.

Posh cracks a rare smile as she partakes in one of her favourite activities - shopping

Although she has been reunited with her four best friends in a money-spinning reunion tour, none of the other Spice Girls were with Posh as she enjoyed a break in their hectic tour schedule, which includes 17 nights in London.

Two nights ago the girls turned their performance at London's O2 into a family affair after bringing their children on stage during their hit song Mama, fulfilling Posh's dream of her children seeing her perform.

The group are set to return to the stage tonight in the German city of Cologne, and will play Madrid on December 23.

Posh' one concession to the cold weather is her Michael Jackson style gloves

Victoria Beckham

Leona sets the record for fastest-selling debut album

Leona Lewis has set a UK record for the fastest-selling debut album.

Spirit went straight in at number one, while the 22-year-old X-Factor winner's song Bleeding Love also remained at the top of the singles chart for the fourth week running.

Leona's album saw off stiff competition from the Spice Girls' Greatest Hits album, which went in at number two.
Top spot: Leona Lewis fought off stiff competition to be number one in the album chart

The previous fastest-selling debut album was the Arctic Monkeys' Whatever People Say I Am, That's What I'm Not in January 2006, which managed 363,735 copies in its first week. This week Spirit sold a massive 375,872 copies.

A spokesman for Leona said: "On it's first day of sales alone Spirit sold over 130,000 copies, which was outselling the rest of the top 10 put together.

"On average it worked out that Leona was selling an amazing 200 albums per minute."

In this week's singles chart, Take That stayed at number two with Rule The World with Timbaland's Apologize another non-mover at three.
The Spice Girls lost out in the popularity stakes to X Factor winner Leona

Kylie's single 2 Hearts climbed eight places to fourth while Valerie by Mark Ronson featuring Amy Winehouse fell one to five.

No One by Alicia Keys rose three places to this week's six as Westlife's Home slipped two places to seven.

Flux by Bloc Party was a new entry at eight, while Loch Lomond by Runrig featuring Tartan Army claimed ninth spot.

Last week's six, About You Now by the Sugababes, slid four to this week's number 10.

In the album chart, last week's number one, Back Home by Westlife, was forced down to third place by Leona and the Spice Girls.

Mothership, a new entry by Led Zeppelin, entered the list at number four, while Celine Dion's new album Taking Chances went in at five.

The two other new entries to this week's chart top 10 were Sawdust by the Killers at seven and Andrea Bocelli's hits collection Vivere at eight.

Leona Lewis , Melanie Brown , Victoria Beckham

Spice spat as Geri claims Headlines for herself

When Geri Halliwell fell out with her fellow Spice Girls it resulted in the group disbanding. Now, with just months to go until their reunion tour, there has been the first difference of opinion.

After a meeting at Geri's North London home, I hear Victoria Beckham, Melanie Chisholm and Melanie Brown are put out that Geri has been claiming the group's new single Headlines (Friendship Never Ends) was largely down to her.

'Geri is making it clear to all who listen that she wrote it with Emma Bunton and the others added their lyrics much later,' says a source.

Reunion: But the Spice Girls are experiencing tensions already

Emma Bunton , Geri Halliwell , Melanie Brown , Victoria Beckham

Posh tries out her new 'Ninja Turtle' look in Malibu

As a high-profile fan of Versace, Cavalli, and Dolce and Gabbana, Victoria Beckham has shown her taste for Italian style.

Now it seems she is extending her patronage to Leonardo, Michelangelo, Donatello and Raphael.

The Spice Girl stepped out in Los Angeles at the weekend in a satin frock which might have taken its inspiration from the Teenage Mutant Ninja Turtles.

Victoria and David turn up at Japanese restaurant Nobu in Malibu last night

The lurid green was a similar shade to the skin of the cartoon heroes - named after the four Italian masters and famous for the phrase "cowabunga, dudes" - while its segmented design offered a nod to their armoured shells.

One onlooker said: "Victoria's dress was obviously couture and massively expensive. It was exceedingly well cut and fitted her like a glove.

"But the green satin tiles gave it a turtle-like, body armour feel. Sadly, the only things marking her apart from being the fifth member of the Ninja Turtles were the lack of a coloured eye mask or a samurai sword."

Victoria Beckham and fashion icon Raphael from the Teenage Mutant Ninja Turtles

Mrs Beckham, 33, also shunned another Ninja Turtle tradition - pizza. She and her husband David, 32, instead dined on sushi at the Ivy restaurant in Malibu.

Since moving to LA two months ago, the singer has made quite an impact with her fashion sense. Though her eponymous jeans range sold out in department stores, she has been mocked for her overly made-up look and formal taste in clothes.

Perhaps the latest outfit was an attempt to come out of her shell.

David Beckham , Victoria Beckham

In bed with Posh and Becks: The Beckhams get sultry... to sell perfume

They are famous for their clean-cut family image. But David and Victoria Beckham pose in a sultry, semi-pornographic embrace under crisp white bed linen to show their 'dark side' – while launching a new perfume.

The ex-England captain and his wife were shot by Terry Richardson, infamous for his semi-pornographic pictures, to promote their scent Intimately Beckham Night.

The couple's image change comes after Beckham's former boss Sir Alex Ferguson claimed the footballer's career went downhill the moment he met Victoria.

Sensual: David and Victoria in a strikingly raunchy pose

So what will the Manchester United manager think of the latest Beckham persona?

In an interview for The Mail on Sunday's You magazine, Beckham, 32, said: 'Not many people see this side of us and I think that's what's great about having a fragrance like this. It's a way of us showing our dark side.'

Touching and cooing at each other, the Beckhams insisted the fragrance was a joint effort.

It was created by French perfumer Coty, the firm behind scents for Kylie Minogue and Kate Moss.

Smitten: The Beckhams show off a new intimacy

Victoria, 33, said: 'I would go to the factory in Barcelona and work with the perfumers. David loved it because he got all these little sample bottles.'

The LA Galaxy star confirmed: 'I did.'

Victoria added: 'David and me, we are very intimate.'

Posh and Becks: In cleaner cut days

David Beckham , Victoria Beckham

Chanelle looks all Posh in racy hotpants and corset

Former Big Brother housemate Chanelle Hayes really, really wants to be just like Posh Spice.

The reality TV star made an appearance at London's Embassy nightclub wearing a replica of Victoria Beckham's now infamous Chanel hotpants and corset ensemble.

Posh first turned heads in the audacious number at this year's Glamour awards, where she was named Woman of the Year.

Double vision: Chanelle chanels Posh during a night at London's Embassy nightclub

Despite her latest get-up, Chanelle has said she hopes to be seen as more than just a Posh look alike.

She told Heat magazine: "I still think my Posh persona is brilliant, but now I've been given the chance to creat as much of my persona as I can and that's what I want to do. I'm pretty OK being me."

While it appears she is lapping up her post Big Brother attention, sources say the show's bosses are plotting to get her back inside the house.

Keeping in step: the former housemate (left) wore a copy of Posh's Glamour Awards outif

A show insider says, "Producers could consider Chanelle going back into the house if fans were keen enough and a return proved really popular.

"And because Chanelle chose to walk it would make it easier for her to go back in.

"There are a number of ideas we're considering - and some revolve around Chanelle. We're not closing the door on her."

And Chanelle's agent has revealed she would be keen to listen to offers.

Spice up your life: Chanelle prepares for her close up

"It's definitely something we'd look at and it'd be lots of fun," he said.

The 19-year-old has already admitted she would not be keen on a reunion with Ziggy, but she would be keen to see pals Sam, Amanda and Brian.

A Big Brother spokesperson says, "I'm not denying it - but it doesn't necessarily mean it'll happen."

Chanelle Hayes , Victoria Beckham

Katie and Tom get dirty on the dancefloor

He is known for being a cool customer, but it seems Tom Cruise's wife Katie Holmes can still leave him feeling hot under the collar.

The actor was drenched in sweat as he danced with his 28-year-old wife at the Welcome to Los Angeles party they hosted for David and Victoria Beckham after the former England captain joined soccer side LA Galaxy.

Down and dirty: Holmes dances for hubby Tom

Wet patches: Tom Cruise works up a sweat

Beaming: ThomKat enjoys Victoria and David's 'Welcome to America' party

Mega stars: Tom Cruise, Katie Holmes, Posh, Becks, Will Smith and his wife, Jada

Hollywood stars Brooke Shields, Eva Longoria, Bruce Willis and Will Smith joined Cruise, 45, for the event at LA's Museum of Contemporary Art.

And Miss Holmes made up for her husband's patchy style, her figure-hugging red dress eclipsing Victoria Beckham's tiny all-in-one black number.

David Beckham , Katie Holmes , Victoria Beckham

Posh jostles her way to top of Spice Girls pack

The decision to leave her straggling at the end of the Spice Girls' line-up when the band relaunched was said to have wiped the smile off her face - had she been wearing one, that is.

So when the newly-reformed all-girl group got together for official publicity shots, there was no mistaking who would take centre stage.

Victoria Beckham - who is by far the richest and most high-profile of the band - was planted firmly in the middle with the other women framing her knowing pout over her shoulder.

Leading lady: Victoria Beckham takes top spot in the Spice Girls new promotional picture

And much like in life, the picture shows her standing head and shoulders above most of the other girls - seeming to clearly demonstrate who's boss.

The wife of footballer David Beckham reunited with fellow band members Geri Halliwell, Emma Bunton, Melanie Brown and Melanie Chisholm last month to announce the chart-topping band would be reforming.

They unveiled a 10-date tour kicking off in December - but when they posed for their reunion picture at the time, Mrs Beckham, 33, looked even more disgruntled than usual at being left at the end of the line-up while Miss Halliwell took centre stage.

Even the Roberto Cavalli bustier she was spilling out from and her skyscraper heels failed to single her out from the others.

So it comes as little surprise that in an official snapshot taken to announce five new tour dates, Mrs Beckham is at the heart of the group.

Left of centre: glum Victoria Beckham appeared less than thrilled with her spot on the Spice Girls bench in June

The women's glamorous image as they pose in strapless black dresses is a far cry from their brash, brassy appearances when they were first launched on the pop scene in 1996 - a change which is also said to have been instigated by Mrs Beckham.

There was some question over whether the Spice Girls - who have six children between them with a seventh on the way - can still carry off the feisty Girl Power tag when they are now mostly mothers in their 30s.

But if this picture is to be believed, the years have barely made a dent on their flawless complexions, sparkling features and immaculate hairdos.

Of course, the airbrushing the picture has undergone may explain how they have been able to defy the ravages of time and parenthood.

On the outer: speculation was rife that Posh was not pleased with her position on the outer

That has not stopped three million fans from registering on their website for tickets for the world tour, which will make the Spice Girls an estimated £10 million each.

Again showing who is top dog, the band squealed in a statement: "As our own VB (Victoria Beckham) would say, that is major."

It will take in LA and Las Vegas in the US, China, South Africa, Germany and Spain with just one date in London.

The new venues include Canada, two more dates in China and one in the US with a fifth date promised in the most popular city voted on their website.

Victoria Beckham

Posh's desperate attempt to sell Brand Beckham to America

Victoria Beckham has tried to win over America with her charm, wit and fashion sense, and she's not ashamed to use her most powerful commodity – her marriage.

Following up their sexually charged photoshoot for W magazine and detailed account of their relationship, she allowed cameras from her fly-on-the-wall documentary, to again capture intimate moments with her husband David.

Footage from the programme, which will be screened on ITV tonight, showed the couple kissing and hugging between takes of photoshoots - no doubt aware of the camera's presence - proving that Posh will continue to use Brand Beckham in her Stateside assault.

Zoolander moment: Posh and Becks engage in a pose off

Still, the strategy has faltered, if the response from critics is any indication.

Victoria Beckham: Coming to America was universally panned - with reviewers comparing the blow-by-blow account of her life to watching mould growing on cheese.

One of the worst savagings came from the respected New York Post, which described the show as "an orgy of self-indulgence."

Hug it out: Victoria and David wrap up their W shoot

Linda Stasi wrote: "NBC should get down on its knees and give a giant thanks that soccer star David Beckham was called back to Europe before it could finish filming his relentlessly self-promoting wife's reality series.

"If this were not a one-shot deal and people were exposed to her vapid, condescending behaviour on a weekly basis....she would be run out on a rail.

"It is an orgy of self-indulgence so out of whack with reality that you will sit there slack-jawed at the gall of these people who think we are that stupid."

Near naked ambition: David muscles in on the magazine shoot

Miss Stasi went on to describe her sycophantic entourage "clinging to her every thought as though she were Stephen Hawking."

She added: "This smacks of too much fame, too much money and too much time spent believing the hype for all concerned."

Start your engines: the pair ramp up the passion for their onscreen moment

Other US commentators have described Mrs Beckham as "affecting the sullen grimace of a cartoon rodent" while American websites have been inundated with comments complaining "enough already - we are sick of them."

The backlash against Brand Beckham will come as a blow to Posh Spice, who has spoken with enthusiasm of embracing American culture and bringing up her three children there.

Becks appeal: cameras caught the couple's display of affection between takes

With her husband David Beckham hailed the "soccer saviour" with his £128 million move to LA Galaxy and the reformed Spice Girls set to tour worldwide, Mrs Beckham was hoping to cash in by launching her own TV career.

A proposed six-part TV series with NBC was chopped to a one-off documentary called Victoria Beckham: Coming to America.

But if reviews of the show are anything to go by, her TV career will be short-lived despite her move to Hollywood last week.

The influential New York Times compared the programme to a website called cheddarvision.tv, where a webcam is focused on a truckle of West Country cheddar round-the-clock so cheese fans can watch the mould grow.

Colour me tan: just another day at the office for Posh

Reviewer Alessandra Stanley said: "Watching Victoria Beckham: Coming to America is a little like that site - although the cheddar probably has an ounce or two on Mrs Beckham, who is also famous for being thin but with very large breasts.

"The Beckhams market their marriage as the core of their brand yet Mrs Beckham is oddly unsensual on television. She somehow takes the sin out of synergy.

"These kinds of reality shows rely on a fish-out-of-water conceit but in Beverly Hills she is a fish-in-Evian, one rich, blonde, spray tanned wife-of among many.

"If she can retain viewers past the first commercial break...there is no such thing as celebrity ditz-fatigue."

Gail Pennington, of the St Louis Post-Dispatch, wrote: "To the Brits they are Posh and Becks. To most Americans they are - who?"

Blow out: Posh prepares to prank the paparazzi with a doll version of herself

Jay Marriotti, of the Chicago Sun-Times, added: "David Beckham's attempted hijacking of the American psyche has nothing to do with soccer or sports.

"It is about systematically shoving the fame of Becks and his wife, Posh Spice, down the piehole of a nation inundated with enough celebrities."

Kevin McDonough, of SouthCoastToday.com, said: "Mrs and Mrs Posh appear in their underwear and seem to be underfed and decidedly unhappy.

"Victoria scowls into the camera, affecting the sullen grimace of a cartoon rodent but declares: "I am not a miserable cow."

"Thank you for clearing that up, Vic."

The cutting comments are set to devastate Mrs Beckham, who had been determined to dispel the public perception of her.

Say cheese! Posh delivers her version of a smile

While promoting the programme she said: "I am not just a miserable bitch who wears nice clothes. There is more to me than the Posh pout."

The programme, which mainly focuses on her and does not feature the children, kicks off with her posing with her husband for a set of raunchy photos for W magazine.

Mrs Beckham is filmed making the move to her new LA home, applying for a driving licence and talking about her new circle of friends such as Tom Cruise and Katie Holmes.

Testing times: Victoria sits for her American driving license

She said: "I know a bit about Scientology but Tom hasn't tried to convert me."

She is also heard threatening to castrate Eddie Murphy - ironically the star of the original film Coming To America - after he dumped her fellow Spice Girl Mel Brown while she was pregnant.

Some US commentators have praised her "dry, deprecating sense of humour" - such as when she is offered a biscuit and says: "I don't want to be seen smiling, having fun or eating."

Calm in a crisis: Posh is trained in how to act in the event of an earthquake

Her TV flop follows her faux-pas just days earlier when she denounced Hollywood stars who dressed down in public.

Many of the A-list - such as Cameron Diaz and Penelope Cruz - regularly sport the tracksuit attire which horrified her.

The one-hour special will be screened on ITV1 Tuesday at 9pm.

Beckham is set to make his footballing debut on Saturday, preceded by his own special on NBC titled David Beckham: New Beginnings.

One day it will all be mine... Posh plots to take over America

More quotes from the review:

"Beckham, who is bizarrely constantly posing even in her own home, offers insights about how major a certain purse is or how her new phone has changed her life."

"Her entourage laughs at everything she says as though they were hanging with Dave Chappelle, and clings to her every thought as though she were Stephen Hawking."

"The "special" which NBC calls an "exclusive" inside look at Victoria's larger-than-life life smacks of too much fame, too much money and too much time spent believing the hype for all concerned."

Victoria Beckham