She's released children's books, novels and perfumes as part of her £30million empire but Katie Price was right back where she started yesterday with a racy modelling shoot.
Her alter-ego Jordan was in full swing as she posed in an aquamarine bikini on Brighton Beach before slipping into an army-green two-piece and cowgirl hat.
The 30-year-old returned to work after taking some time off to move into her new £2.5million seven-bedroom home in Surrey, which used to be a retirement home.
The two-acre estate boasts enough room to land a helicopter as well as stables for her horses, a gym and an indoor swimming pool.
Katie says: 'We've been busy unpacking boxes in our new house, which we all love - especially Harvey, who's been splashing around in the swimming pool.'
The star, who has two children, Princess Tiáamii, 1, and Junior, 3, with husband Peter Andre and a son Harvey, 6, from a previous relationship, also denied plans she's trying for baby number four.
She told OK! magazine: 'I'm really busy with my horse, the move and my career and I just want to enjoy the kids we have at the moment.
'Just because we've got a bigger house doesn't mean I'm having more kids - baby number four isn't on the cards quite yet!'
Hat trick: The model is back to work after taking time off to move into her new home in Surrey