Victoria Beckham shoot for Armani lingerie

Victoria Beckham reveals the sizzling results of her first lingerie shoot for designer Giorgio Armani.

After being persuaded by Italian fashion boss Giorgio Armani to pose in the series of adverts, the 34-year-old reveals her enviable figure in a polka-dot bra and high-cut thong set which leave little to the imagination.

The mother-of-three has complained in the past that she looks 'really awful naked'.

But her lack of confidence is not evident as she sprawls langorously on the carpet of a dimly-lit hotel room in the film-noir style shoot.
Laid bare: Victoria Beckham lays sprawled on a carpeted floor in the film-noir style lingerie shoot for Armani lingerie

Looking highly-toned, and without an inch of fat on her slim frame, Victoria even shows off what looks like a six-pack in the highly-stylised photos.

Of course, with so many talented airbrushers about, many will suspect there has been some tampering in the Armani picture studio - especially seeing as she has previously spoken of the toll pregnancy has taken on her shape.

'There are loads of things I don't like about my body', she said. 'I've got so much saggy skin on my stomach.'

The pictures of Victoria, which will grace billboards and magazines are from her first shoot in the three-year multi-million pound deal.
Victoria strikes a typically mean and moody pose, as the black and white photos show her in the most flattering light

Victoria landed the £12million modelling deal late last year, following in the footsteps of her football superstar husband David, 33, who posed in his underwear for a high-profile Armani campaign which attracted thousands of fans at its unveiling in San Francisco in 2008.

She said at the time: 'To be given this opportunity to work with Armani is thrilling. I have so much respect for him.'

While Armani himself praised Victoria, herself a designer, as 'a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business.'
Victoria seems to have taken a leaf out of husband David's book, himself an Armani model, and got herself a six-pack just like his

Victoria has previously worked as a model, and has recently launched her own collection of dresses under her own label dVb which have won acclaim from the fashion industry's fiercest critics.

Her collaboration with Armani comes as husband David has moved temporarily to Italy's fashion capital, Milan, while on loan to club AC Milan.

David has told reporters that he has his wife's full support after it was revealed that his family will remain in America while he returns to Europe.
David and Victoria Beckham out and about in Milan recently as he prepared to kick off a three-month stint for AC Milan on loan from the Los Angeles Galaxy

David Beckham , Victoria Beckham

David Beckham reveals new advertising campaign for Emporio Armani underwear

Most women go weak at the knees just thinking about David Beckham, so a 100ft advert of the star sporting a pair of tight white briefs was bound to drive crowds wild.

It may have been his chiselled physique that drew hundreds of screaming girls to the launch of his new advertising campaign for Emporio Armani underwear.

But once the images were unveiled, all eyes were on Beckham's legendary Goldenballs, which appeared to have been tampered with.
Pumped up: David Beckham reveals his new ad for Emporio Armani. And he appears to have had a little help from the airbrushers, compared to a picture of the star, right, taken in 2006
Goldenballs rides again: The unveiling of David Beckham's new Emporio ad revealed a grand package - but were Armani's airbrushers hard at work?
Overwhelmed: Excited fans scream as they get their first glimpse of the giant Armani advertising mural in San Francisco

The 33-year-old is pictured relaxing in his underpants against a backdrop of sand and surf on Malibu Beach in California, but on close inspection his package seems to have benefited from a little computer enhancement.

In comparison, when he wore similar white trunks on holiday off Italy's Ligurian coast more than two years ago, he just did not seem to fill them as well.

The campaign is part of Beckham's three-year deal with Armani worth an estimated £10million.

The giant poster is only at a department store in San Francisco but UK fans will be able to see the advertisements on normal-sized billboards.

Beckham's mixed image of both family man and sex symbol has been a big draw for advertisers.

He is global ambassador for Armani and is the face and body of the designer's cotton-rich and Lurex-stitched underwear range.

The 73-year-old Italian designer has become friends with Beckham and his wife, Victoria, dining with them several times since their move to California.

The 2008 autumn/winter collection campaign is the second by the Los Angeles Galaxy footballer. The first one, in which he was pictured in an open shirt and briefs laid back on a white bed was hugely popular.

Eyebrows were also raised then over the size of his golden-bulge but the campaign was so successful it boosted sales of the underwear, which retails from £14.

Of the campaign, Armani said: 'David is truly a modern day icon in that his fame extends well beyond the realm of soccer.
Hot stuff: Beckham unveils his brief-clad body. The photographs for the autumn/winter collection were shot on Malibu beach
Meet the fans: Beckham greets fans at the frenzied Macy's launch of his new line of Emporio Armani underwear

'He is considered as one of the world's most talented soccer players and a former captain of his national team, but his image has come to stand for more than this.'

Beckham said: 'I first met Mr Armani quite a few years ago while I was working with the England team when he designed our World Cup suit.

'I've been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I'm happy to be working with him now. For me, Giorgio Armani is a man who has been at the top of his game for more than 30 years.'

A spokesman for Beckham denied the pictures had been digitally altered or that the underwear was padded.

He said: 'There wasn't any enhancement to that said region.'

David Beckham

The comedian stripped off to his underwear for Heat magazine

Gavin & Stacey star James Corden has celebrated his newly minted sex symbol status with a cheeky photo shoot inspired by David Beckham's now infamous Armani ad.

The comedian stripped off to his underwear for Heat magazine, recreating the daring image with the help of a little, er, enhancement.
Unlikely sex symbol: Gavin & Stacey star James Corden spoofs David Beckham's infamous pose for Heat magazine
Original: David Beckham stripped down for Armani last year

He's brooding expression is the same, however his torso doesn't exactly stack up to the LA Galaxy star's rippling six-pack.

Of his newly unearthed heartthrob status, he says: "I just think, 'At last, they've noticed!'

Still, it hasn't come as a complete surprise for James, who says he's never had much trouble attracting women.

"Ever since I've been at school I've always done alright with girls. I've never really thought of myself as unattractive, really. I've always thought I had something to offer.

There's no doubt the shot will catch the attention of singer and BBC3 presenter Lily Allen, 22, whom has been romantically linked with.

While James is clearly not adverse to a little exposure, he did become suddenly shy when asked about the nature of their relationship.

He said: "I don't want to be an arse and not talk about her but I feel like the minute I do, it's just going to create more interest."

"I feel like I shouldn't say anything because she's my mate. Only because she kind of gets talked about enough and I don't think I'd be much of a friend if I discussed it."

Earlier this year, James scooped two Bafta awards for the BBC3 sitcom which he both writes and stars in.

The series, essentially the love story of a Welsh girl and an Essex boy, is expected to move to BBC1 primetime and has received interest in the US market.

It has been a hit with audiences of all ages and even has its own Facebook group "What's Occurring?" in homage to the character Nessa's catchphrase.

Heat magazine is out now.

Affection: James has previously referred to Lily as an 'amazing' girl

David Beckham , Lily Allen

Posh strips off for new ad campaign

Despite her recent foray back into global pop stardom, Victoria Beckham has still managed to find time to strip off and pose nude for a new designer campaign.

Covering her modesty with her hands and the caption "Protect the skin you're in" Posh Spice is the official face of a T-shirt created by Marc Jacobs to raise awareness of the damage sun can do to skin.

The sure-to-be cult item is a bid to support The Interdisciplinary Melanoma Cooperative Group.

Naked ambition: Posh will soon adorn the chests of fashionistas to help raise the profile of skin protection

Although it is sure to gain the campaign column inches and a significant following, using perma-tanned Posh could be seen as a bit of an odd choice to be the face of such a cause.

However, the Spice Girl, who has not sported the pale and interesting look since back in the nineties, claims her attitude to skincare has changed since moving to the States.

"I have realised how important it is to practise safe sun for myself and to keep the skin of my three boys well protected as well," she says.

It seems that where her husband goes Victoria follows, in every meaning of the phrase. Footballer David recently got his kit off for a controversial Armani underwear campaign.

Husband David stripped off late last year for Armani

David Beckham , Victoria Beckham

David Beckham in the full-frontal ads

Victoria's Secret... well not anymore. Thanks to Emporio Armani, fans of David Beckham will be able to see the football ace in his briefs - a sight normally reserved for Posh Spice's eyes only.

The LA Galaxy player has become Armani's secret weapon in their attempt to beat Calvin Klein in the U.S. underwear wars.

And who better to gain publicity for Armani than Los Angeles' newest resident David, who shows off his Goldenballs in the tight-fitting pants.

On closer inspection, die-hard fans are wondering whether David's lunchbox has been digitally-enhanced for the saucy ads.
Are they all your own Goldenballs Becks? David shows off his lunchbox in lingerie ads

The 32-year-old signed a reported £20million deal to star in the three-year campaign last month and shot the first ads with acclaimed photography duo Mert Alas and Marcus Piggott, who are well-known in the industry for their glossy, air-brushed images.

Beckham's friendship with Giorgio Armani goes back years - in 2002 the Italian designer designed the suits for the England football team for the World Cup in 2002.

Beckham said: "I've been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I'm happy to be working with him now."

Armani enthused: "He represents a notion of modern masculinity: as a sports hero, husband and father."
Natural look: David Beckham caught unaware while on a yacht in Italy in summer 2006

Unlike Europe, Armani has a relatively low-key presence in the U.S. - until now.

Emporio Armani's new underwear range is set for launch in America in the New Year and they are hoping to trounce, if not match, the sales of Calvin Klein.

Beckham's ads will go up against Calvin Klein's newest underwear model, Blood Diamond actor Djimon Hounsou, who replaced Sweden and West Ham football player Freddie Ljungberg earlier this year.

The new range will go on sale in department stores across America from February 2008

David Beckham

Posh tries out her new 'Ninja Turtle' look in Malibu

As a high-profile fan of Versace, Cavalli, and Dolce and Gabbana, Victoria Beckham has shown her taste for Italian style.

Now it seems she is extending her patronage to Leonardo, Michelangelo, Donatello and Raphael.

The Spice Girl stepped out in Los Angeles at the weekend in a satin frock which might have taken its inspiration from the Teenage Mutant Ninja Turtles.

Victoria and David turn up at Japanese restaurant Nobu in Malibu last night

The lurid green was a similar shade to the skin of the cartoon heroes - named after the four Italian masters and famous for the phrase "cowabunga, dudes" - while its segmented design offered a nod to their armoured shells.

One onlooker said: "Victoria's dress was obviously couture and massively expensive. It was exceedingly well cut and fitted her like a glove.

"But the green satin tiles gave it a turtle-like, body armour feel. Sadly, the only things marking her apart from being the fifth member of the Ninja Turtles were the lack of a coloured eye mask or a samurai sword."

Victoria Beckham and fashion icon Raphael from the Teenage Mutant Ninja Turtles

Mrs Beckham, 33, also shunned another Ninja Turtle tradition - pizza. She and her husband David, 32, instead dined on sushi at the Ivy restaurant in Malibu.

Since moving to LA two months ago, the singer has made quite an impact with her fashion sense. Though her eponymous jeans range sold out in department stores, she has been mocked for her overly made-up look and formal taste in clothes.

Perhaps the latest outfit was an attempt to come out of her shell.

David Beckham , Victoria Beckham

In bed with Posh and Becks: The Beckhams get sultry... to sell perfume

They are famous for their clean-cut family image. But David and Victoria Beckham pose in a sultry, semi-pornographic embrace under crisp white bed linen to show their 'dark side' – while launching a new perfume.

The ex-England captain and his wife were shot by Terry Richardson, infamous for his semi-pornographic pictures, to promote their scent Intimately Beckham Night.

The couple's image change comes after Beckham's former boss Sir Alex Ferguson claimed the footballer's career went downhill the moment he met Victoria.

Sensual: David and Victoria in a strikingly raunchy pose

So what will the Manchester United manager think of the latest Beckham persona?

In an interview for The Mail on Sunday's You magazine, Beckham, 32, said: 'Not many people see this side of us and I think that's what's great about having a fragrance like this. It's a way of us showing our dark side.'

Touching and cooing at each other, the Beckhams insisted the fragrance was a joint effort.

It was created by French perfumer Coty, the firm behind scents for Kylie Minogue and Kate Moss.

Smitten: The Beckhams show off a new intimacy

Victoria, 33, said: 'I would go to the factory in Barcelona and work with the perfumers. David loved it because he got all these little sample bottles.'

The LA Galaxy star confirmed: 'I did.'

Victoria added: 'David and me, we are very intimate.'

Posh and Becks: In cleaner cut days

David Beckham , Victoria Beckham

Katie and Tom get dirty on the dancefloor

He is known for being a cool customer, but it seems Tom Cruise's wife Katie Holmes can still leave him feeling hot under the collar.

The actor was drenched in sweat as he danced with his 28-year-old wife at the Welcome to Los Angeles party they hosted for David and Victoria Beckham after the former England captain joined soccer side LA Galaxy.

Down and dirty: Holmes dances for hubby Tom

Wet patches: Tom Cruise works up a sweat

Beaming: ThomKat enjoys Victoria and David's 'Welcome to America' party

Mega stars: Tom Cruise, Katie Holmes, Posh, Becks, Will Smith and his wife, Jada

Hollywood stars Brooke Shields, Eva Longoria, Bruce Willis and Will Smith joined Cruise, 45, for the event at LA's Museum of Contemporary Art.

And Miss Holmes made up for her husband's patchy style, her figure-hugging red dress eclipsing Victoria Beckham's tiny all-in-one black number.

David Beckham , Katie Holmes , Victoria Beckham